boAt Expands Into Grooming Segment With Slazer Series Launch Across India
boAt has stepped into a new category with the launch of its Slazer Series in India, marking its entry into the personal grooming market with a fresh lineup of trimmers designed for everyday use and modern grooming needs. The company is positioning this move as a strong attempt to compete with established global players like Philips and Braun by offering feature rich products at aggressive pricing.
boAt has entered the grooming segment with Slazer Series in India offering multiple trimmers with long battery life premium features competitive pricing and aim to challenge established global brands market
The pricing strategy has been kept highly competitive to attract a wide range of consumers. The Slazer S100 starts at 799 rupees, while the Slazer K100 plus is priced at 1799 rupees. The more advanced K100 Pro comes in two variants priced at 2999 rupees and 3299 rupees. All models will be available through official channels and retail platforms, making them easily accessible for buyers across India.
At the entry level, the Slazer S100 is designed as a simple yet powerful standalone trimmer. It features stainless steel blades along with adjustable combs for basic grooming needs. The device offers up to 300 minutes of runtime on a full charge. It also supports Type C fast charging, where just a few minutes of charging can be enough for a quick trim, making it suitable for users with a busy lifestyle.
Moving up the range, the Slazer K100 plus is a 6 in 1 grooming kit built for face, hair, nose and body grooming. It comes with a premium aluminium body, ceramic blades and a magnetic attachment system for ease of use. The model delivers around 200 minutes of battery backup and includes features like IPX6 water resistance, a travel lock and a battery indicator, making it more versatile for regular users.
At the top of the lineup sits the Slazer K100 Pro, which is the flagship model in the series. It is a 15 in 1 grooming kit offering multiple attachments for beard, hair, nose and body styling needs. Like the other models, it also includes ceramic blades and a durable aluminium body. The company claims that it can deliver up to 200 minutes of usage time on a single charge while supporting Type C charging for convenience.
Across the entire Slazer Series, boAt highlights a focus on low noise operation, reduced vibration and minimal heating during use. The company is also offering a 24 month warranty on all products, along with select accessories such as travel kits and storage stands in higher variants, aiming to enhance overall user experience.
