Toxic Faces IMAX Setback as The Odyssey Gains More Screens

Rocking Star Yash’s Toxic arrived in theatres with considerable expectations, but its post release response appears to have fallen short of the excitement surrounding the film before its release.

The latest buzz is around the movie’s IMAX presence. According to reports from film and trade circles, some IMAX theatres are reducing Toxic shows after occupancy levels dropped. Those screens are reportedly being allocated to Christopher Nolan’s The Odyssey, which has been drawing increasing interest from moviegoers.

Toxic had built strong anticipation before hitting the big screen. The film was promoted as a large scale visual experience, with its production design and visuals becoming a major part of the pre release discussion. However, the response after release has been mixed, with criticism directed at the storytelling, characterisation and pacing.

While some viewers have appreciated the film’s visual presentation, the narrative has not received the same level of enthusiasm. Comments about the slow pace and treatment of the characters have also contributed to the mixed word of mouth surrounding the movie.

That response appears to be affecting theatre occupancy. Trade observers say the initial rush has eased in several locations as the number of days since release has increased. The impact is reportedly more noticeable on premium IMAX screens, where theatres closely watch audience demand before deciding how many shows to retain.

The situation has created an opportunity for The Odyssey. Nolan’s latest film is attracting considerable attention from audiences, particularly among viewers looking for a large format theatrical experience. Some IMAX locations have reportedly started giving the film additional shows by reducing Toxic screenings.

The shift is also being noticed on BookMyShow, where The Odyssey has returned to the trending list as bookings increase. More theatres could make similar changes depending on how audiences respond over the coming days.

For Toxic, the reduced IMAX presence could prove significant, considering the film’s scale and its positioning as a theatrical spectacle. Whether the movie can regain momentum through stronger word of mouth and sustained audience interest remains to be seen.