Hocco Launches Bullet Shaped Ice Cream Inspired by Mirzapur

Hocco has found an unusual way to connect ice cream with pop culture by launching a limited edition product inspired by the popular crime drama franchise Mirzapur.

The new ice cream is designed in the shape of a bullet, giving the product a distinctive look that matches the shows gangster themed identity. The launch is part of the promotional campaign for Mirzapur The Movie.

The film adaptation has generated considerable interest among fans of the series. Directed by Gurmmeet Singh, the movie features actors including Pankaj Tripathi and Ali Fazal.

A product designed around the theme

Rather than introducing another conventional flavour or package design, Hocco has focused on the visual identity of the franchise. The bullet shape is the centrepiece of the limited edition product and is intended to make the ice cream instantly recognisable.

The campaign also uses the line Ilaaka Apna, Rules Apna Aur Bullet Bhi Apni, which ties the product directly to the world associated with Mirzapur.

Hocco executive Prathamesh T reportedly described the campaign as an attempt to bring together pop culture and memorable moments through a product that reflects the bold personality of the show.

Where to find the bullet ice cream

The company is working with several quick commerce and online retail platforms to make the limited edition product easier to order. It is expected to be available through Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Amazon and BigBasket.

The product is also expected to reach Hocco outlets, giving customers another way to try the special edition ice cream.

A new style of movie promotion

The launch highlights how entertainment brands are increasingly moving beyond conventional advertising. Food and beverage products linked with movies and streaming franchises can create a more direct connection with fans while also giving brands something that stands out on social media.

For Mirzapur followers, the bullet shaped ice cream is likely to attract attention simply because it looks so different from a regular ice cream product. Whether fans try it for the flavour or the novelty, Hocco has certainly chosen an unusual way to bring the franchise into everyday life.