Zoho to Remove Username Feature From Arattai Amid WhatsApp Privacy Debate
Zoho has decided to remove Username based accounts from Arattai as discussions over privacy security and regulatory concerns continue around messaging platforms introducing similar identity features in India today.
The ongoing discussion around Username based messaging features in India has taken a fresh turn with Zoho announcing changes to its messaging platform Arattai. The company has confirmed that it will remove its Username based account system, citing the need to align with evolving regulatory expectations.
The announcement comes at a time when WhatsApp’s proposed Username feature is under scrutiny from Indian authorities. While there is no official ban on the feature, the government has sought detailed explanations from messaging platforms about how such systems could be protected against identity misuse, cyber fraud and impersonation.
Zoho co founder Sridhar Vembu shared the decision on social media, stating that Arattai will discontinue Username based accounts to remain compliant with anticipated regulatory developments. The move marks a significant shift for the platform, which had previously promoted Username based communication as an alternative to sharing mobile numbers.
Arattai, introduced by Zoho in 2021, gained attention as an Indian messaging platform that allowed users to connect using only a Username instead of revealing their phone numbers. This privacy focused feature was considered one of the app’s key attractions, especially for users looking for an alternative way to communicate.
The debate intensified after WhatsApp revealed plans to introduce Username support on its platform. Following the announcement, the Indian government reportedly asked Meta to pause the rollout while providing additional details about the feature’s privacy protections and security safeguards.
Authorities are particularly focused on preventing fake identities, impersonation and online fraud. Along with Meta, messaging services such as Telegram and Signal have also been asked to explain how their Username systems prevent misuse. Both platforms already allow users to communicate without sharing their phone numbers through Username based accounts.
WhatsApp has outlined several safeguards for its upcoming feature. According to the company, certain Usernames linked to well known individuals and organizations will be reserved to reduce the risk of impersonation. Users will also have the option to enable a four digit Username Key, adding an extra layer of protection by ensuring that knowing a Username alone will not be enough to send messages.
The platform has also stated that it will not maintain a public searchable Username directory. This approach is intended to reduce unwanted messages and spam while giving users greater control over who can contact them.
As discussions around digital privacy and cybersecurity continue, messaging platforms appear to be reassessing how identity features should be implemented. Zoho’s decision to remove the Username system from Arattai reflects the increasing focus on balancing user convenience with stronger safeguards against online abuse and identity related risks.
