Samsung iQOO Lava and Zeno Unveil New Smartphones Across Every Budget This Week

This week turned out to be a busy one for the Indian smartphone market, with brands introducing devices across premium, mid range and budget segments. Samsung expanded its foldable portfolio with three flagship models, while iQOO, Lava and Zeno focused on delivering feature packed smartphones at more affordable prices. Whether buyers are looking for cutting edge technology or a budget friendly device, the latest launches offer something for every category.

Samsung grabbed the spotlight by introducing the Galaxy Z Fold 8, Galaxy Z Fold 8 Ultra and Galaxy Z Flip 8. The new foldable lineup brings refinements in design, display quality and overall performance while continuing the company’s focus on premium smartphone innovation.

The Galaxy Z Fold 8 arrives with a wider form factor designed to improve multitasking, video streaming and productivity. It features a 7.6 inch Dynamic AMOLED 2X inner display with a 120Hz refresh rate along with a 5.5 inch cover display. Powered by the Snapdragon 8 Elite Gen 5 for Galaxy processor, the device also includes a 4800mAh battery, 45W fast charging, dual 50 megapixel rear cameras, IP48 durability and Android 17 based One UI 9. Samsung has priced the smartphone at ₹179999 for the base model, while the 512GB and 1TB variants are available for ₹199999 and ₹239999 respectively.

For buyers seeking the most premium experience, Samsung has introduced the Galaxy Z Fold 8 Ultra. The company says its new Flex Titanium construction makes the device thinner and more durable than previous models. It features a large 8 inch adaptive AMOLED display, the Snapdragon 8 Elite Gen 5 for Galaxy chipset, a 5000mAh battery and a 200 megapixel primary camera accompanied by a new 50 megapixel ultra wide sensor. The Fold 8 Ultra starts at ₹199999, while higher storage versions are priced at ₹219999 and ₹259999.

Samsung has also refreshed its clamshell foldable lineup with the Galaxy Z Flip 8. The company describes it as its lightest and thinnest flip phone so far. It offers a 6.9 inch foldable AMOLED display and a larger 4.1 inch Flex Window external screen. Powered by the Exynos 2600 processor, the phone includes a 4300mAh battery, a 50 megapixel main camera, an AI powered Pro Visual Engine and enhanced Flex Mode features. The smartphone starts at ₹124999, while the 512GB variant costs ₹144999.

In the mid range category, iQOO introduced the Z11 Lite with a strong focus on battery life and everyday performance. The smartphone features a 6.74 inch HD Plus LCD display with a 120Hz refresh rate, a MediaTek Dimensity 6300 processor and a large 6500mAh battery that supports 44W fast charging. It also comes equipped with a 50 megapixel Sony camera, Android 16 based OriginOS and an IP65 rating for dust and water resistance. The phone is priced from ₹19499, with higher variants available at ₹21499 and ₹24499.

Lava strengthened its budget lineup with the Virat V1 and Virat V1 5G smartphones. The standard Virat V1 includes a 6.75 inch 90Hz HD Plus display, a Unisoc SC9863A processor, a 5000mAh battery and Android 15 Go Edition. Meanwhile, the Virat V1 5G upgrades to a Unisoc T8200 chipset, a smoother 120Hz display, a 6000mAh battery, Android 16 and full 5G connectivity. Lava says both smartphones offer a clean software experience along with complimentary home service support. The Virat V1 starts at ₹9999, while the 5G version is priced at ₹12999.

Budget conscious buyers also received a new option with the launch of the Zeno 100 Pro. The entry level smartphone features a 6.6 inch 90Hz HD Plus IPS display, a Unisoc T7100 processor, 3GB RAM with an additional 5GB of virtual RAM, 64GB of storage and a 5000mAh battery. It also includes an 8 megapixel rear camera, a 5 megapixel front camera, Android 15 Go Edition, a side mounted fingerprint sensor, an IR blaster, DTS speakers and military grade durability. The Zeno 100 Pro is priced at ₹8599, while the Zeno Lite is available for ₹7999.

With launches spanning premium foldables, feature rich mid range phones and value focused budget devices, smartphone buyers now have a wide range of fresh options to choose from based on their performance needs and budget. The latest releases highlight the growing competition among brands as they continue introducing advanced features across every price segment.